Research shows users open to right mix of pre-roll, video ads

10/7/2009 | MediaPost Communications

A less-is-more approach to video ads that includes a short, pre-roll clip and other variable elements resonates better with users and inspires greater ad recall, eMarketer has found in an analysis of MTV Networks and InsightExpress data.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA