Yahoo! to release tool to manage search campaigns

10/7/2009 | ClickZ

The Yahoo! Search Marketing Desktop is a new tool that will provide a way for clients to make big and small edits to campaigns. The application "will allow advertisers to engage in more strategic thinking, and spend less of their time on repetitive tasks," said David Pann, vice president and general manager of Yahoo!'s U.S. Search Advertising Business.

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