3 ways to keep your Facebook fans on their toes

10/7/2010 | SmartBrief/SmartBlog on Social Media

Fostering engagement among Facebook fans means providing a steady-enough stream of fresh content and offers to keep them coming back for more, say Alberto Culver's Stephen Strong and Brandy Ruff. They recommend maintaining an editorial calendar to ensure a continuous flow of new content, and using exclusive content and easy-to-share coupons to make your Facebook page a must read.

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