6 ways to make your whole company more creative

10/7/2010 | Gallup Management Journal (free content)

Leaders who leave innovation to their R&D teams are missing the point, writes Jason Krieger. Rather than focusing on a few highly creative individuals, companies need to establish a corporate culture that relentlessly seeks out, assesses and executes creative strategies and tactics. Among the areas he suggests focusing on: employee and customer metrics.

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Gallup Management Journal (free content)

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