Pizza Hut's iPhone app, a case study in digital marketing success

10/7/2010 | MIT Technology Review

Spending on digital media is slated to outpace the price tag on print advertising for the first time this year, but many are still at a loss when they try to measure the return on their investments. At Pizza Hut, the results are obvious and substantial -- the chain's heavily marketed 2-year-old iPhone ordering application rang up $1 million in orders in the first three months, and about half of the company's phone orders are expected to come from apps and texting.

View Full Article in:

MIT Technology Review

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Pastry Chef
Princeton University
Princeton, NJ
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations