Are you forgetting about your Facebook fans?

10/7/2011 | Adweek

Too many brands focus all their energies on recruiting fans, but fail to actually engage with or leverage their existing fan base, Paul Dunay says. Brands should make it a point to reach out to existing fans, and should incorporate fan data into their broader promotional activities, he argues. "They spend more time planning for the wedding than for the marriage," Dunay says.

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