L'Oreal doubles down on digital

10/7/2011 | Advertising Age (tiered subscription model)

L'Oreal is significantly increasing the digital portion of its U.S. ad budget, as well as increasing its share of original online content to address specific beauty queries, said stateside Chief Marketing Officer Marc Speichert. The change will make L'Oreal's digital spend about 10% of its domestic ad budget.

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