Orvis expands mobile presence with smartphone apps

10/7/2011 | Internet Retailer

Outdoor equipment retailer Orvis Co. is complementing its year-old mobile website with applications for Android and iOS tailored to smartphones, just in time for holiday shopping. "We have been able to create a more engaging and personal relationship with our customers through our mobile website and now through our mobile apps," said Phil Young, Orvis vice president of e-commerce marketing.

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