Social buzz may help increase TV ratings, Nielsen says

10/7/2011 | Mashable · MIT Technology Review online · GigaOm

Social buzz appears to help increase television shows' real-world ratings, with a 9% increase in social chatter correlating to a 1% increase in audience numbers, a report from Nielsen finds. It's not clear whether a causal link exists between social media and ratings, but networks are likely to keep pushing for more social media promotion of their top titles. "[S]ocial media has emerged as a powerful tool for networks to get the word out about their shows," Ryan Lawler writes.

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Mashable · MIT Technology Review online · GigaOm

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