Steve Jobs and the blockbuster Super Bowl spot

Apple's breakthrough "1984" ad announcing the coming of the Macintosh computer -- thought by many to be among the greatest TV spots of all time -- advanced the concept of creating high-profile ads for the Super Bowl. A panel of agency leaders, led by Adweek editor Michael Wolff, discussed Jobs' legacy at an industry event.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief: