Chains move to trademarks as coffee wars heat up

10/7/2012 | QSRWeb.com · Boston Globe, The · BurgerBusiness.com

McDonald's and Dunkin' Donuts have applied for trademarks on their signature coffee products in recent weeks. McDonald's move set off speculation that the chain is looking to enter the retail bean market, while Dunkin's more ambitious application looks to trademark the slogan "Best Coffee in America."

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QSRWeb.com · Boston Globe, The · BurgerBusiness.com

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