Mimi's goes Parisian with new blended concept

10/7/2012 | Los Angeles Times

Mimi's has dropped the "Cafe" from its name with the debut of a new prototype that blends quickservice, fast-casual and casual dining in one Parisian-themed place. "We’re creating a new business model, extending Mimi’s brand to be relevant and contemporary for today’s guests,” Mark Mears, president and chief concept officer of the 34-year-old chain, said.

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