5 tips to ensure good starts for B2B startups

10/7/2013 | Small Business Trends

Some 50% of small businesses close their doors within five years, but these failures can teach new business-to-business endeavors great lessons about how to succeed, Anita Campbell writes. B2B operations need to clearly define their value proposition early on and make a buyer's decision feel easy, not risky. Companies also need to develop repeatable products and services, or they risk being a generalist and never gaining expertise in a field, she writes.

View Full Article in:

Small Business Trends

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA