5 tips to ensure good starts for B2B startups

10/7/2013 | Small Business Trends

Some 50% of small businesses close their doors within five years, but these failures can teach new business-to-business endeavors great lessons about how to succeed, Anita Campbell writes. B2B operations need to clearly define their value proposition early on and make a buyer's decision feel easy, not risky. Companies also need to develop repeatable products and services, or they risk being a generalist and never gaining expertise in a field, she writes.

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