Act fast after getting customer feedback

10/7/2013 | Small Business Trends

Customer feedback can be a valuable tool for improving business operations, but only if you are committed to reacting quickly after you receive it, writes Drew Hendricks. "[H]ave a process in place to collect customer feedback and a way to log not only complaints, but also how you and your company respond to issues as they are reported," he writes. Pay attention to negative feedback, but don't ignore the value of positive comments, he advises.

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