Can Weight Watchers go digital?

10/7/2013 | Knowledge@Wharton

Weight Watchers has long used face-to-face meetings to help its customers lose weight, but that is an outdated approach, experts say. A digital support strategy might increase the company's appeal to busy but tech-savvy consumers. "Weight Watchers needs to adapt its model to the online environment and get better at using videoconferencing technology that allows people to support each other even from afar," says Charles Taylor, a marketing professor at Villanova University.

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