Each fashion week brings a bigger digital deluge

10/7/2013 | Women's Wear Daily (free content)

Designer brands have taken to pushing out their fashion week looks on every available social channel, prolonging the seasonal hype but running an ever-growing risk of getting drowned out, marketing experts say. "From Pinterest to Facebook, Instagram to Bumebox, what brands, consumers, designers and fashion industry folk are now relying on is for the technologies to curate and organize what's happening at fashion week," Why This Way CEO Macala Wright said.

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Women's Wear Daily (free content)

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