How to create brand advocates with a limited social media budget

10/7/2013 | Entrepreneur online

Small businesses with a limited social media budget can still build customer relationships over social channels by using a targeted approach that tracks keywords or phrases related to your brand, Benjamin Kabin writes. Find out who is talking about your business with programs such as Mention or Tagboard and show them you're listening by responding or offering incentives, Kabin writes.

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