Social networking offers benefits, challenges for business owners

10/7/2013 | USA Today

Social media sites can provide valuable opportunities for small-business owners, but picking the right platforms and finding the time to engage with customers can be challenging. Social media outreach "takes time, but it is time well spent," said Sabina Ptacin Hitchen, co-founder of Tin Shingle. "... Most people learn to really enjoy it."

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