What the C-suite should know about SEO

10/7/2013 | MarketingProfs

Organic SEO has lost some buzz but remains an investment area with a strong return and an "owned outcome" that executives must not overlook, Carrie Morgan writes. For the C-suite, the initial takeaway for organic SEO and changing SEO trends is to toss out old knowledge and form a team that can teach an entire organization about current SEO practices. Companies also need to approach SEO as a tool to reach the people searching, not merely adjusting titles so that software likes content better.

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