What the C-suite should know about SEO

10/7/2013 | MarketingProfs

Organic SEO has lost some buzz but remains an investment area with a strong return and an "owned outcome" that executives must not overlook, Carrie Morgan writes. For the C-suite, the initial takeaway for organic SEO and changing SEO trends is to toss out old knowledge and form a team that can teach an entire organization about current SEO practices. Companies also need to approach SEO as a tool to reach the people searching, not merely adjusting titles so that software likes content better.

View Full Article in:

MarketingProfs

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA