Why data access is key for sales productivity

10/7/2013 | Sales Prospecting Perspectives blog

Having access to the right data can help your sales organization stay on top of the market and identify opportunities, writes Beth Cohen King of iLantern. "Knowing how to use the right data points at every stage from marketing, inside sales to outbound sales, will be the key to not only maintaining relevancy, but also delivering progressive, cutting-edge relevancy," she writes.

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