Ask.com searching for higher profile via TV show deals

10/8/2007 | Advertising Age (tiered subscription model)

Online search engine Ask.com, whose latest brand integration deal will be seen on a new celebrity search segment on an "Entertainment Tonight" segment called "The Insider," sees the integration as offering "the positive of actually demonstrating the benefits of your product," according to Ask.com CEO Jim Lanzone.

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Advertising Age (tiered subscription model)

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