Changing consumer demand shapes new caffeine trend

10/8/2007 | Boston Globe (tiered subscription model), The

Coca-Cola, PepsiCo and Anheuser-Busch have responded to consumer demand for different caffeinated beverages by creating new products to maintain energy. Products such as Pepsi's Propel Invigorating Water and Coca-Cola's Tab Energy carry an extra kick but contain less caffeine than brewed coffee.

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Boston Globe (tiered subscription model), The

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