Short-form could go a long way in commercial pods

10/8/2007 | Boston Globe (tiered subscription model), The

With the rise of ad-skipping DVRs and the fall of viewers' attention spans, cable and broadcast TV executives are trying to find new ways to make commercial pods more appealing and entertaining. One example is seeding the pods with short-form programming, such as Jerry Seinfeld's promos for his upcoming movie.

View Full Article in:

Boston Globe (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX