Short-form could go a long way in commercial pods

10/8/2007 | Boston Globe (tiered subscription model), The

With the rise of ad-skipping DVRs and the fall of viewers' attention spans, cable and broadcast TV executives are trying to find new ways to make commercial pods more appealing and entertaining. One example is seeding the pods with short-form programming, such as Jerry Seinfeld's promos for his upcoming movie.

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Boston Globe (tiered subscription model), The

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