Study: Customer reviews influence online shoppers

10/8/2007 | Internet Retailer magazine

Sixty-two percent of survey respondents read consumer-written product reviews on the Internet, and 82% of those shoppers reported that the reviews directly influenced their buying choices, according to a study by Deloitte & Touche. Petco says that adding customer-written reviews to its Web site in 2005 boosted its click-through rate and the resulting sales.

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