Toyota gets virtual to show real toughness of truck

10/8/2007 | Adweek

Toyota is touting the toughness of its Tacoma compact pickup with a new 30-second animated spot showing the vehicle overcoming all obstacles in a 3-D game similar to Blizzard Entertainment's "World of Warcraft." The "Truck Summoner" spot, from Publicis Groupe's Saatchi & Saatchi, debuted on Saturday during CBS' college football broadcast.

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