Toyota gets virtual to show real toughness of truck

10/8/2007 | Adweek

Toyota is touting the toughness of its Tacoma compact pickup with a new 30-second animated spot showing the vehicle overcoming all obstacles in a 3-D game similar to Blizzard Entertainment's "World of Warcraft." The "Truck Summoner" spot, from Publicis Groupe's Saatchi & Saatchi, debuted on Saturday during CBS' college football broadcast.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY