Web players look to the future

10/8/2007 | Los Angeles Times (tiered subscription model)

Google, Yahoo!, Microsoft and AOL have all made substantial acquisitions in ad serving firms, as well as building out their advertising inventory by purchasing individual sites or advertising networks. The moves are designed to position each firm to act as a one-stop shop for marketers who are devoting increasing shares of their budgets to online media.

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Los Angeles Times (tiered subscription model)

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