Web portals connect advertisers to scattered audience

10/8/2007 | NYTimes.com

As more people surf the Internet and seek multimedia content in disconnected channels, major Web portals such as Google, Yahoo!, MSN and AOL are snapping up firms to create a comprehensive online ad network for advertisers to reach their meandering audience. "Consumers are finding what they are looking for is coming from more and more fragmented places. We need a way for advertisers to take advantage of that fragmentation," AOL President-Chief Operating Officer Ron Grant said.

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