Crispin wins Old Navy's creative biz

10/8/2008 | Advertising Age (tiered subscription model)

MDC Partners' Crispin Porter & Bogusky is taking over the creative portion of Old Navy's $200 million marketing account, following a review. Crispin, which succeeds boutique shop Chandelier Creative, New York, reportedly will focus on families and budget-minded women in their 20s and 30s for its first campaign in March.

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