Hyundai rolls up to Oscar's red carpet in place of GM

10/8/2008 | Advertising Age (tiered subscription model)

Hyundai Motor America reportedly has agreed to run six ads during February's Academy Awards telecast in place of General Motors Corp., which has pulled out of the awards show and other big events, including next year's Super Bowl. GM last year was responsible for about $13.5 million in Oscar ads out of an estimated total of $130 million in spots for the awards show, according to this article.

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