Marketers Should Focus on Mobile Social Networking

10/8/2008

EMarketer forecasts that over 800 million users worldwide will access and participate in social networks via their mobile device in 2012, up from 82 million in 2007. Although the total mobile social network user base in 2012 will be under 20% of the worldwide mobile user population, it is likely these users will have a disproportionate impact on marketing, media and mobile communications because creating and sharing digital content represents much of the social networking experience. To find out more about digital marketing and eMarketer's report "Mobile User-Generated Content: Marketing 101," click here.

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