YouTube tries to click with iTunes, Amazon

10/8/2008 | NYTimes.com · Variety (subscription required)

Google-owned YouTube will target music videos and video-game content in a new e-commerce partnership with iTunes and Amazon.com under which YouTube site visitors can click on an ad to buy the content offered by EMI, Universal Music and Electronic Arts. "If you like the song, you don't need to leave Google or leave the site to buy it," said YouTube's Bakari Brock, who said the company will eventually offer a robust e-commerce platform.

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NYTimes.com · Variety (subscription required)

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