Ford's conquest of cool

Ford's U.S. market share has grown from 12.1% to 14.7% over the past year, in part due to introductions of new and redesigned models. Its fall TV campaign, which uses the slogan "Drive one," is attempting to position the brand as cool and desirable. The ads, which are designed to look like home video, feature owner testimonials.

View Full Article in:

Wall Street Journal, The · Los Angeles Times (tiered subscription model) · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY