A-B InBev says Facebook wins require fans and dollars

Anheuser-Busch InBev's Bud Light recently ran a Facebook campaign that had a return six times greater than its spend, according to a Facebook study. This success required paid ads to make sure its 17 million fans and other users saw its content, said Lucas Herscovici, A-B InBev's vice president for digital marketing in North America. "If you really want to reach a bigger audience, you need to put money behind it," he said.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO