Burt's Bees uses Vine to recreate novels in "classics" push

10/8/2013 | MediaPost Communications

Burt's Bees is building 6-second animated versions of classic books to sell its classics line of products. The stop-motion Vine films, from animator Jethro Ames, are the company's first campaign for its best-sellers, and include shorts for "Little Women" and "Moby-Dick," among others.

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