Responding to the desire of businesses to target objectives when creating ads, Facebook has revamped its ad buying and reporting tools. "The ad buying process on Facebook will now start with a simple question: What's your advertising objective?" writes Emil Protalinski. Separately, the social network is taking its API program international, allowing content producers to display Facebook conversations in their shows and to search Facebook posts for user data and demographics.
Facebook revamps ad tools, expands API program
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