Facebook revamps ad tools, expands API program

10/8/2013 | TheNextWeb.com · TheNextWeb.com

Responding to the desire of businesses to target objectives when creating ads, Facebook has revamped its ad buying and reporting tools. "The ad buying process on Facebook will now start with a simple question: What's your advertising objective?" writes Emil Protalinski. Separately, the social network is taking its API program international, allowing content producers to display Facebook conversations in their shows and to search Facebook posts for user data and demographics.

View Full Article in:

TheNextWeb.com · TheNextWeb.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA