Paid search advertising is most often used by marketers to generate direct online sales, while social and display ads are most often used for lead generation, according to a survey from Econsultancy and Adobe. Landing-page optimization is the most popular tactic for agencies and marketers looking to improve paid search results, the report added, while segment targeting and retargeting are used most often for boosting display-ad performance.
How marketers use different digital ad types to achieve their goals
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.