How marketers use different digital ad types to achieve their goals

10/8/2013 | eMarketer

Paid search advertising is most often used by marketers to generate direct online sales, while social and display ads are most often used for lead generation, according to a survey from Econsultancy and Adobe. Landing-page optimization is the most popular tactic for agencies and marketers looking to improve paid search results, the report added, while segment targeting and retargeting are used most often for boosting display-ad performance.

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