How social's "symbiotic relationship" with TV drives live viewing

10/8/2013 | Bloomberg

The use of Twitter and Facebook as second screens while watching TV is helping to push viewers back to live viewing in an age when DVRs and on-demand programming have pushed down ratings, observers say. "It's a great symbiotic relationship where we drive the conversation on Twitter, and that conversation on Twitter drives people back to watch our shows," said Viacom chief Philippe Dauman. He pointed to MTV's Video Music Awards, a show that generated 18.5 million tweets, according to Nielsen's Social Guide.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
Multiple Locations, SL_Multiple Locations