How social's "symbiotic relationship" with TV drives live viewing

10/8/2013 | Bloomberg

The use of Twitter and Facebook as second screens while watching TV is helping to push viewers back to live viewing in an age when DVRs and on-demand programming have pushed down ratings, observers say. "It's a great symbiotic relationship where we drive the conversation on Twitter, and that conversation on Twitter drives people back to watch our shows," said Viacom chief Philippe Dauman. He pointed to MTV's Video Music Awards, a show that generated 18.5 million tweets, according to Nielsen's Social Guide.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY