Interactive screens grab attention in NYC subway station

10/8/2013 | Digital Signage Today

Two video-screen walls at the Columbus Circle subway station in New York City are catching commuters' attention with interactive displays promoting the new Lifetime TV series "Witches of East End." One of the walls features an interactive game with an on-screen eye that tracks those walking by, reacts when people stop to watch and encourages watchers to use gestures to ward off spirits in a dark forest.

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