Lessons learned from Unilever's hand-washing campaign, partnership

10/8/2013 | TriplePundit.com

Unilever's "Help A Child Reach 5" hand-washing campaign, part of its Sustainability Living Plan, is a "great example" of a partnership working to make change, Raz Godelnik writes. At the 68th United Nations General Assembly in New York, Unilever discussed the need for partnerships between businesses, governments and NGOs to support such efforts. "The best contribution that we can make is to level up this partnership and the transparency that comes with it, to build a trust, and frankly use the scale of Unilever to have a bigger effect than the company alone," CEO Paul Polman said.

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