Spain's and Portugal's hotel markets appear to be headed for a recovery amid subdued economic and tourism demand growth, a panel of hotel executives said at the recent Hotel Investment Conference Europe in London. A possible avenue for growth is the fledgling market of globally branded hotels, said John Alarcón, development director of Spain and Portugal for Meliá Hotels International. "Top 10 chains represent 18% of the market; the rest of the market is controlled by private investors," Alarcón said. "We need more international brands coming in to push the market."
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