Should you replay your greatest Twitter hits?

10/8/2013 | Inc. online (free registration)

When one of your tweets gets a significant amount of buzz, it's tempting to try blasting the same message a second time. An analysis suggests that repeated tweets get about three-quarters as much buzz the second time around, but that only highly successful content really benefits from a second outing. "[I]f there's something your audience really likes, recirculating it, even months later, may help draw noticeably more attention," Stephanie Meyers writes.

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