Sports Illustrated tries an ad-watching-for-content exchange

10/8/2013 | Adweek

Sports Illustrated readers are getting early access to online versions of magazine articles in exchange for watching a 30-second ad. The Selectable Media ad serving comes at a time when publishers are abandoning pay walls that are having trouble competing with a surfeit of free content. "More and more people are expecting content to be free. Publishers are coming to grips with that new reality and looking for new ways to monetize that content and create premium content that can still be profitable," says Matt Minoff, Selectable Media's CEO.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY