Study: Hispanic consumers are largest mobile-first segment

10/8/2013 | eMarketer

Some 34% of all U.S. mobile Internet users primarily access the Web on their mobile device, but this rises to 60% for Hispanic users, according to the Pew Internet & American Life Project. Breaking the numbers down by other demographics also finds high mobile-first rates among younger users, those with lower household incomes and consumers with less education.

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