Survey finds loyalty to Whole Foods label, Costco satisfaction

10/8/2013 | FoodNavigator

Whole Foods Market's 365 Everyday Value is No. 1 for loyalty among private labels in a Consumer Edge Insight survey, while Costco Wholesale tops the satisfaction category for Kirkland Signature. The survey indicates that perception of store brands is changing and improving, Consumer Edge Insight President David Decker says, but it still varies across categories and retailers.

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