Volvo may add U.S. account to global review

Volvo may add its $50 million U.S. creative account held by Havas' Arnold Worldwide to the brand's global review launched in June. The carmaker, which is being outspent by major rivals, is looking for a "new business partner rather than a new agency," one that will "translate our vision into a new brand experience and brand behavior," said Tomas Caetano, Volvo's vice president for global brand marketing.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY