Why video is a top platform for marketing to businesses

10/8/2013 | Inc. online (free registration)

With more than 4 in 10 business-to-business customers looking for online videos as they research products and services for their business, YouTube is a prime platform for B2B companies, writes Janine Popick, founder of VerticalResponse. She offers several tips on how these businesses can distinguish themselves in their video appeals.

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