Why video is a top platform for marketing to businesses

10/8/2013 | Inc. online (free registration)

With more than 4 in 10 business-to-business customers looking for online videos as they research products and services for their business, YouTube is a prime platform for B2B companies, writes Janine Popick, founder of VerticalResponse. She offers several tips on how these businesses can distinguish themselves in their video appeals.

View Full Article in:

Inc. online (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY