Data indicate young adults drink less coffee

10/9/2007 | Bloomberg Businessweek

Procter & Gamble's Folgers and Kraft Foods' Maxwell House are facing sales declines as younger generations opt for coffeehouse coffee, such as Starbucks beverages, according to data gathered by an industry group. But coffee brands available in grocery stores still are profitable and generate more than $1 billion in sales annually, according to P&G and Kraft.

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