District launches campaign to lure back dropouts

10/9/2007 | Los Angeles Times (tiered subscription model)

Los Angeles schools are turning to YouTube and MySpace to advertise alternative ways of earning diplomas for students who have dropped out or are on the verge of doing so. "For all of those young people out there who have dropped out, the message is very clear: Come back. Come back to school. We have resources for you," said Superintendent David L. Brewer. "We believe in second chances."

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